Podcast Strategy
Positioning, format design, guest funnel, show bible, repurposing matrix and distribution cadence. The playbook that makes your show survive episode seven.
Read more → Active since 2016 · Available May 2026
World's top podcast strategist helping creators build real businesses.
Hi, I'm Tanuj Bhatt. Since 2016, I've helped 1000+ creators, founders and brands turn podcasts into businesses — not just episodes. I build the strategy, run the studio, and produce content at scale.
1000+Podcasts produced
120+Brands & creators
10yrIn the game
Founder · Vedrop Production · Noida
Trusted by 1000+ creators, founders & institutions across India
ISKCON Bangalore
ScholarHat
ThinkRobotics
Sri Mandir
Apps for Bharat
Geld Wealth
What I do
Not another agency.
An operator who runs the playbook.
Most podcasts die at episode 7 because they're treated as content, not as distribution engines. I treat them as systems — built once, milked for years.
Pick the lever. I'll pull it.
Five productized engagements. Transparent pricing. No "let's get on a call to discuss" theatre.
See all services →Full Production
End-to-end ownership. Multi-cam shoots at Indian Podcast Studio Noida. Edit, repurpose, distribute. One day, thirty assets.
Read more →Growth Strategy
Make creators businesses. Offer design, funnel ops, paid acquisition, sales scaffolding. Audience is a vanity number until it converts.
Read more →Studio Bookings
Indian Podcast Studio in Noida — purpose-built for video podcasts. Multi-cam, broadcast audio, treated room. Best podcast studio Noida, hands down.
Book a slot →Dharmik Network
For gurus, temples and dharmik institutions. End-to-end digital media network and agency. India's underserved largest audience.
Learn more →
Your one stop for all things podcast
One operator. Five ventures. One playbook.
I don't call myself a creator. I'm an operator. I build the systems that let other people sound like creators while running a business in the background. Hinglish-friendly. Anti-guru. Allergic to marketing speak.
Trusted by 1000+ creators and founders since 2016
Production-grade studio in Noida (Indian Podcast Studio)
Weekly reports, sprint cadence, document-driven ops
Proven track of success: 30M+ reach, ₹50K–3L retainers
By the numbers
A decade of receipts.
Not vanity metrics. Not "we are passionate." Just what got shipped, between 2016 and today.
1000+
Episodes produced
120+
Brands & creators
5×
Ventures under Vedrop
30M
Monthly content reach
Simple process. Great results.
From zero to first ten episodes in six weeks.
Four phases. Every step has a deliverable you can hold. I help you on every step of the journey.
01
Diagnose
Audience, offer, format hypothesis. We don't book the studio until we know who the show is for.
02
Design
Show bible. Guest pipeline. Visual identity. Title-thumbnail system. Repurposing matrix.
03
Deploy
First 4 episodes shot in one day at IPS Noida. Multi-cam, broadcast audio. Editor handoff in 48h.
04
Distribute
1 episode → 20 reels + 10 shorts + 5 posts + 1 long video. Posted on cadence. Measured weekly.
Selected works
A decade of conversations that compounded.
Dharmik · 2025
ISKCON Bangalore × Sri Mandir
Building the digital dharmik network.
Multi-format show production for one of India's most iconic spiritual institutions.
B2B · 2026
ThinkRobotics
Electronica India 2026 campaign.
Founder-led video podcast series for trade-show storytelling.
Yoga & Wellness · Ongoing
Yogmaitre — Diksha Singhal
Monthly podcast subscription, built like a SaaS.
Productized retainer for a yoga creator scaling beyond Instagram.
You hire most studios for cameras. You hire Tanuj for the system that makes the cameras worth pointing at something.RS Rohan SharmaFounder · D2C brand, Delhi NCR
Behind the scenes
Not a stock-photo "team". A real one.
Studio floors. Shoot days. Sets. Sadhus. Summits. Snow. This is what a decade of compounding looks like, from the inside.
Starting a podcast soon? Let's make it survive episode seven.
Most shows die because the founder didn't design for compounding. 30-minute call. We'll know within ten minutes if your show has a future.
Book a strategy call →About · since 2016
The operator behind the mic.
A decade in. A thousand episodes shipped. Five ventures built. One belief — systems outlast talent.
I started in 2016 with one camera, no studio, and the suspicion that India was sitting on the world's largest untapped audio market. A decade later, I've shipped over 1000 episodes, run five ventures under Vedrop Production, and built one of Noida's most-used podcast studios.
I don't call myself a creator. I'm an operator. I build the systems that let other people sound like creators while running a business in the background. My clients include yogis, occultists, finance advisors, robotics startups, education founders and dharmik institutions. The throughline isn't the audience — it's the discipline.
Hinglish-friendly. Anti-guru. Allergic to marketing-speak. If you want a pitch deck full of stock photos and "we are passionate," I'm not your guy. If you want someone who'll tell you in the first call whether your show is going to die, sit down — let's work.
Systems outlast talent
Distribution beats production
One podcast = 30 assets
Founder is never the bottleneck
The path
A timeline, not a CV.
From a single camera in Pithoragarh to a five-venture content ecosystem in Noida.
2016
First camera. First client. Pithoragarh to Noida.
Started shooting content for local businesses. No studio, no system. Learned that talent shows up only if the workflow does.
2019 — 2021
Candid Media Productions.
First registered venture. Shot for creators across UP and Delhi NCR. Learned the real bottleneck isn't camera quality — it's editorial direction.
2022
Content Mafia.
Built India's first creator-and-brand content unit with a published rate card and SOP-driven delivery. The "Mafia" stuck because operators travel in packs.
2024
Indian Podcast Studio — the 21-day challenge.
Set out to build India's best podcasting studio for creators in Noida. Multi-cam, broadcast audio, end-to-end ownership.
2025
Vedrop Production Pvt. Ltd.
Five ventures under one parent company. Document-driven HR, compliance, sprint cadence. The boring stuff that makes creative work scale.
2026 →
Dharmik People & the next decade.
Building India's first end-to-end digital media network and agency for religious leaders, gurus, temples and dharmik institutions.
The ecosystem
Five ventures. One operating system.
Vedrop Production
Parent entity. Holds five ventures, all HR and compliance, all client contracts.
vedropproduction.com →Content Mafia
Content & social-media unit for brands and creators. Productized, SOP-driven delivery.
contentmafia.in →Indian Podcast Studio
Purpose-built video-podcast studio in Noida. Multi-cam, broadcast audio, end-to-end.
indianpodcaststudio.com →Content Studio Noida
Open studio rental + creator program. CRM-driven bookings, custom pricing.
contentstudionoida.com →Adshastra Performance
Performance marketing arm. Paid acquisition, funnel ops, attribution.
adshastra.in →Dharmik People
Digital media network & agency for religious leaders, gurus and dharmik institutions.
dharmikpeople.com →Want to work together? Pick your starting line.
Five productized engagements with transparent pricing. Strategy sprint to full production retainer to studio booking.
See services →Works · 2016 — 2026
A decade. Receipts.
Selected case studies across podcasts, dharmik media, founder-led content and brand storytelling. Every project links to a sample episode or live channel.
Dharmik · 2025
ISKCON Bangalore
Building a digital broadcast pipeline for ISKCON's flagship temple.
Multi-format show production, social distribution, devotee community on YouTube and Instagram.
Dharmik · 2025
Swami Dipankar Ji
Long-form discourse, packaged for short-form consumption.
Maha Kumbh 2025
Swami Sahajanand Saraswati Ji
On-ground content unit for Maha Kumbh 2025.
Daily capture, edit and distribution from Prayagraj. Multi-format, multi-platform, multi-language.
Wellness · Ongoing
Yogmaitre — Diksha Singhal
Monthly podcast subscription, built like a SaaS.
B2B · 2026
ThinkRobotics
Electronica India 2026 founder-led video podcast.
Edu-Creator · Ongoing
ScholarHat
Founder-led IT education podcast and content unit.
Weekly long-form episodes plus a 4× short-form repurposing engine. Built audience-to-leads bridge.
Music · 2025
Bhavsangeet — Hitesh Ji
Devotional music creator's full-stack content engine.
Finance · 2026
Geld Wealth Management
Trust-led finance podcast for HNI audience.
Numerology · 2025
Ankit Batra Numerology
Niche dharmik creator → recognizable digital brand.
Your case study next? The waitlist is real.
I take on a maximum of 4 new retainer clients per quarter. If your show fits the playbook, we'll know in one call.
Apply for a slot →Services
Pick the lever. I'll pull it.
Productized engagements with transparent scope and pricing. No "let's get on a call to discuss" theatre. Pricing here, decision yours.
01
Podcast Strategy Sprint
90-minute deep-dive + a 12-page show bible: positioning, format, guest pipeline, episode architecture, repurposing matrix, distribution cadence. Walk away with a system you can hand to any team.
02
Full Production Retainer
End-to-end ownership. Pre-pro, multi-cam shoot at IPS Noida, edit, thumbnails, repurposing into reels and shorts, distribution and weekly reporting. You show up, talk, sign off. We handle everything else.
03
Growth Operator Retainer
For creators who already have a show and want to turn it into a business. Offer design, funnel ops, paid acquisition under Adshastra, sales-process scaffolding. I work as your fractional growth lead.
04
Studio Booking — IPS Noida
Self-serve. Book a half-day or full-day slot at Indian Podcast Studio in Noida. Multi-cam, broadcast audio, lighting, in-house edit add-on. Best podcast studio in Noida — that's the bar.
05
Dharmik Network Membership
For religious institutions, gurus, temples and dharmik creators. End-to-end digital presence, content production, distribution and monetization under Dharmik People — India's emerging dharmik media network.
Engagement terms
18% GST extra · 100% advance for retainers · 50/50 split for one-off projects · travel & stay at actuals · no mid-month cancellation · retainer payment due by first week of the month · proposals valid for 30 days.
Common questions
Before you fill the form, read this.
How do I start a podcast in India?+
Don't start with equipment. Start with positioning: who is the audience, what's the offer, why should they listen to you specifically. Once that's clear, the show bible writes itself and the studio is just a tool. We treat one podcast as twenty reels, ten shorts, five posts and one long-form video — built once, milked forever.
Where is the best podcast studio in Noida?+
Indian Podcast Studio (IPS) in Noida is purpose-built for video podcasts. Multi-camera, broadcast-grade audio, treated room, in-house edit. It is the studio I built because I got tired of working in compromised setups.
Do you only work with creators?+
No. Roughly half my work is with founder-led B2B brands, dharmik institutions and education companies. The playbook is the same — turn the founder into the show, turn the show into the lead engine.
What if I already have a show but it's not growing?+
That's the Strategy Sprint. We diagnose the leak — positioning, format, distribution or offer — and you walk away with a corrected playbook. Most shows leak at distribution, not production.
How long does a retainer usually run?+
Minimum three months. Audiences compound on a 90-day cycle. Anything shorter is theatre.
Insights · field notes
Notes from the studio floor.
No "10 hacks to grow your podcast" listicles. Operator-grade essays on building content businesses in India. Written between shoots.
Featured
12 May 2026 · 9 min read
How to start a podcast in India that doesn't die at episode seven.
After producing 1000+ episodes since 2016, here's the uncomfortable truth: most podcasts don't fail at production. They fail at positioning. The operator's checklist before you spend a rupee on a microphone.
Read full essay →Operations
28 Apr 2026 · 6 min
Systems outlast talent. Here's why I built five companies before a personal brand.
Talent is rented. Systems are owned. The case for boring infrastructure in a creative business.
Read more →Production
15 Apr 2026 · 7 min
One podcast = 20 reels + 10 shorts + 5 posts + 1 long video.
The repurposing matrix we run for every retainer client. How one shoot day produces thirty assets.
Read more →Growth
02 Apr 2026 · 8 min
Why most creator podcasts fail to become businesses.
Audience without offer is a hobby. Offer without audience is a brochure. The bridge nobody builds is positioning.
Read more →Market
22 Mar 2026 · 5 min
The dharmik content opportunity nobody is taking seriously.
India's dharmik audience is the largest underserved digital segment. The digital version needs builders.
Read more →B2B
10 Mar 2026 · 6 min
Founder-led video podcasts beat every other B2B content format.
Why B2B founders should run a video podcast before a blog, newsletter, or webinar series.
Read more →BTS
28 Feb 2026 · 4 min
The 21-day challenge: building India's best podcast studio.
The behind-the-scenes log of how Indian Podcast Studio went from idea to fully-booked studio in three weeks.
Read more →Get one essay a month. Zero fluff.
Operator-grade notes on running content businesses in India. One email a month, written from the studio floor. No automation, no upsell.
Subscribe →Get in touch
Let's talk. Briefly.
Three ways to reach me. Pick whichever fits the season you're in. Usually under 24 hours — no "I'll get back to you in 5–7 business days" theatre.
Schedule a 30-min call
For strategy, retainers, and network enquiries
Email me directly
contact@contentmafia.in
WhatsApp
For quick scope & timeline questions
LinkedIn
Build in public, post operator notes
Coffee in Noida? No agenda.
If you're in Noida or Delhi NCR and want to swap notes — about podcasts, content businesses, dharmik media, or just operating a creative company in India — pick a slot. The first coffee is on me.
Pick a coffee slot →Studio
Indian Podcast Studio,
Noida, UP — India
Noida, UP — India
Working hours
Mon — Sat
10:00 — 19:00 IST
10:00 — 19:00 IST
Direct line
contact@contentmafia.in